The Market As We Know It.

Today's real estate market as we know it is certainly a unique one.  Mortgage rates are at all time lows, there are floods of people that would like to buy, but cannot, money is tight, and the inventory is fluctuating almost every week.  How are you suppose to run your business?  Why isn't your market like the one you hear about on the news?  Real estate is an extremely market specific, and segmented industry.  Two cities are not alike.  The people within those cities are different too, with different incomes, different values, and different beliefs.  Therefore, what one hears about in the news, many times, is inaccurate to the whole.  

The market will never be the same.  The need to be different and adaptable is ever increasing.  If you are sitting idle, then the boat has already taken off, and is not stopping.  Do not worry what your competitors are doing, but focus on your business model, focus on your SOI, and focus on your customers.  Focus is the key.  Drown out the media noise, and let's go to work!

Scott Kueny.