Valuing Your Social Capital

Social media is certainly here to stay.  In fact, if you are not involved with social media in some way shape or form, then you have just fallen behind elementary school children. Nowadays, kids far younger then my counter parts and colleagues, have mobile devices in their hands and are advancing into the mobile realm. They are posting videos, blogs, tweets, posts, and so much more that it is incredible.  With so much activity occurring within the social sphere, it has become extremely important to monitor social activities.

Monitoring social activities is important to ensure that your "social cred" is intact and accurate.  I just came across multiple companies that provide monitoring and analysis of influential socialites:

• Peek You
• Traackr
• MBlast
• PeerIndex
• Kred

All of these sites are geared to the identifying, and tracking, of social activity.  Can you see the need for these companies?  Can you see how the demand for such services has given rise to these companies?  Businesses have made it a point to monitor social media sites to scan for both positive and negative customer experiences.  Consumer opinions can escalate both positively and negatively on a viral scale given the right circumstances.  As a service provider, it is in our interests to respond promptly to this feedback and take action immediately.  Technology waits for no one, and with opinions at the fingertips of consumers, waiting at a seconds notice to flood social media channels, attention must be paid to social media. 

How would you rate your social cred? Better yet, what are your consumers saying about your social activity?  Are you even getting any social activity?

- Scott