Friday, May 23, 2014

Farming 101 (aka. Prospecting)











Farming 101



Some people refer to prospecting as "farming". The metaphor is related to a farmer cultivating their field. They plant a seed, water it, pay attention to it, nurture it, and watch it grow into something great. Farming, as it is referenced here, is about target marketing.



In the real estate industry, farming is a term used to focus marketing efforts to solicit real estate listings. There are many ways to "farm", and just a few are mentioned here.



Scott Kueny

Team Title Guy (TTG)

Ticor Title Company

www.TTGblog.com



(714) 388-8200

Scott.Kueny@ticortitle.com

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