Times are tough, and it seems that everyone is doing the same WRONG thing: 1). Send out emails and hope to get a response, 2). Fiddle with Facebook and waste half a day, 3). Wine. With the real estate market the way that it is, the need to get back to the basics is very prevalent.
When things are going great, and the industry (any industry) has momentum, it is easy to get caught up in the excitement and let good business practices slide. It seems that people are more forgiving when things are going great, rather than when things are going horrible. Why is that?
When we practice good business, and consistently carry that model in all markets, it becomes second nature, and a brand! A brand is the single most important item to a business besides customers and product. A brand carries confidence, a brand carries trust, a brand carries familiarity, a brand carries a following of loyal customers, and if we are lucky, a brand can stand on its own, but I digress.
The reason I share this article from Realty Times is that it touches on the the Sphere of Influence (SOI). The SOI is a back to basics practice that we all forget about. Who better to help in tough times then the friends and family members that we know and love. This practice is affordable, saves time, fun, and good for business to name a few. Do yourself a favor, read the article, reassess your business practices, and get back to the basics.
Scott.
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